IHA Adjusts Expo Categories, Launches New Brand Identity For 2016 IH+HS

The International Housewares Association has formally announced that the 2016 International Home + Housewares Show will feature a new branding theme, “It’s smART,” which was revealed earlier this year, as well as several category changes. The show will be held March 5-8 at Chicago’s McCormick Place.

The following changes will be made to the IH+HS categories to address the supply and demand for booth space, said Phil Brandl, president and CEO of IHA.

  • The Dine + Design Expo is now Dine + Decor and will include tabletop, kitchen accessories and accents, and cook and bakeware. The Gourmet Food/Savor Home category will be integrated into other appropriate show categories.
  • The Discover Design category will become an Expo and will move to the North Building. The new Discover Design Expo will encompass design-focused exhibitors from all show categories. Participation in the Discover Design Expo requires a review by a jury of retailers and designers.
  • The Clean, Contain + Sustain Expo has been renamed Clean + Contain and will remain in the North Building and category lines will be aligned.
  • The Global Crossroads Expo will be renamed the International Sourcing Expo and move to Level 1 of the North building. 

The new branding focuses on an “It’s smART” theme, which combines smart business decisions directly with the art used to design, create and market products. Show signage and visuals will reflect the melding of smart thinking and smart design. Attendees will see large mobiles and grand portals with intersecting colored bars and semi-transparent panels showing designer drawings of products, the association said. 

“Over the years as design and innovation have become important to the products the consumer wants, this trend has been reflected through special displays and programs to help attendees find new and innovative products. The new look with ‘smART’ innovation and ‘ARTistic’ design tells our story very directly,” Brandl said.

For the 2016 Housewares Show, the space application will only be available online. An informational packet has been sent to more than 5,000 approved companies plus all 2015 show exhibitors. The deadline for completing the application is July 3, IHA noted.

For more on the 2016 IH+HS “It’s smART” brand identity, click here for the cover story in HomeWorld’s Sunday Show Daily, March 8, 2015.