IHA Announces Social Media Tools For Association, Show

The International Housewares Association (IHA) has debuted a strategic social media plan in the hopes of further connecting with members, industry professionals and consumers.
IHA has initiated social networking memberships on Facebook, Twitter, LinkedIn and YouTube and has posted Wikipedia pages for both IHA and the International Home + Housewares Show. It has also started a blog on its website.
IHA’s Facebook page includes association information and photos as well as a wall feed to facilitate communication with and networking among industry professionals. It includes show event information and allows attendees to register for their badges, access tools for pre-show planning and read about the latest news in the industry. Facebook links directly to IHA’s YouTube channel, which includes videos of IHA’s events as well as others from the industry.
IHA has two different Twitter accounts. The first Twitter feed, @housewaresAssoc, provides IHA members with important information about the industry and exhibiting at the show, including key dates, reminders and tips for having a successful show. The second feed, housewaresShow, was developed for show buyer attendees, focusing on pre-show preparation and show events as well as providing industry information.
Like Facebook, IHA’s LinkedIn group displays member networking opportunities and provides discussion boards to facilitate contact, but it has a strict focus on business relationships. Individuals can join both the IHA group and a subgroup for the International Home + Housewares Show. The LinkedIn page includes industry news, links to other companies within the industry and job openings. Status updates allow IHA to actively inform group members in real time.
The blog on the association’s website will feature several authors discussing topics ranging from the latest consumer lifestyle trends to behind the scenes happenings at the International Home + Housewares Show to tips on doing business globally.
IHA has also developed two Wikipedia sites: one explains the history and mission of the Association and the second focuses on the show.