IHA Innovation Theater To Focus On Global Lifestyles

The Innovation Theater at the 2017 International Home + Housewares Show, running from March 18 to 21 at Chicago’s McCormick Place, will focus on industry and lifestyle trends in multiple presentations.

The Innovation Theater will offer more than 20 sessions over the show’s four days and cover trends including international lifestyles, the smart home and connected products, and age and gender marketing. The theater is located in Room E350 in the Hall of Global Innovation in McCormick’s Lakeside Center.

On Saturday, March 18, Naomi Shedden, senior trend strategist at Trend Bible, will present “Home and Interior Trends 2018.” The presentation will include an introduction to trend forecasting for the home and interiors market along with design direction for housewares products and kitchen through 2018. Shedden will spotlight two major trends, Rebellious Energy and Iberian Spirit, as published in Trend Bible’s Spring Summer 2018 Trend Book.

On Sunday, March 19, Euromonitor International’s presentation, “Global Trends in Homewares and Appliances,” will feature Bob Hoyler, a research associate in the company’s home and tech section, who will provide an overview of current market sizes and growth rates for key categories within home goods and appliances in 42 countries, with analysis of the largest and the fastest growing categories. The presentation also will examine the major consumer and retail trends in North America, and their impact on home goods and appliance sales. It also will offer a five-year forecast of projected growth in home goods and appliance sales through 2021.

Daniela Strebl, regional director of small appliances, Latin America at GfK, will explore “The Latin American Market for Small Appliances” on Monday, March 20. She will explore Latin American diversity and detail the growing pains countries in the region suffer, whether economic or political, or both.

The Monday’s Innovation Theater program will close with a panel of the IHA Global Innovation Award judges offering perspectives on “Top 10 Retail Trends for Consumer Engagement.”