Leana Salamah has joined the International Housewares Association as its new vp/marketing.
With 20 years experience in marketing, Salamah replaces Derek Miller who took the role as IHA president on October 1, replacing Phil Brandl. She will be responsible for the overall management of IHA and International Home + Housewares Show marketing, including IHA brand and member services, show attendance campaigns, digital marketing and public relations & communications.
Salamah joins IHA from mdg (Marketing Design Group), a leading association, non- and for-profit event marketing agency, where she served as vp/account strategist. She oversaw mdg’s Chicago office and partnered with Choose Chicago and McCormick Place on client events.
Prior, she served as senior director, marketing, communications & programming for the National Restaurant Association (NRA), overseeing attendee acquisition, marketing and media relations activities for the NRA Restaurant, Hotel-Motel Show, co-located BAR (Beverage Alcohol for Restaurants) and New England Food Show.
“Her previous marketing experience and leadership expertise specifically with trade shows will benefit not only the association but also the entire industry,” said Miller.