The International Housewares Association will present its next series of virtual education webinars starting June 17 and continuing through the week of June 22, covering topics including counterfeit goods, growth opportunities that derive from having robust omnichannel consumer purchase data, how to create a great brand name and new solutions for recycling plastic.
IHA is presenting educational sessions originally planned for the Innovation Theater and Smart Talks stage at The Inspired Home Show 2020 as free webinars for the industry over the next few months. Most programs will begin at 12 p.m. CDT, IHA noted.
Here are the webinars set for the weeks of June 15 and June 22:
Wednesday, June 17, “Are There Counterfeits in Your Supply Chain?” by Rosemary Coates, executive director, The Reshoring Institute. Counterfeits are a growing international problem. About $2 trillion in counterfeit goods will be reported in 2020. This is lost revenue to the brands as well as potential endangerment to customers. About one in 20 imports, mostly purchased online, are counterfeit, Coates pointed out. She will explain what suppliers can do to protect their products from the dark underworld of counterfeiting.
Thursday, June 18, “Leveraging Category Insights to Uncover Growth Opportunities” by Peter Greene, practice director, consumer durables, Numerator. Greene will discuss the importance of robust, omnichannel consumer purchase data for unlocking growing opportunities within the housewares industry. He’ll show how manufacturers and retailers alike can leverage shopper, people and category insights to grow their businesses using real case studies as examples. He’ll also touch on the COVID -19 pandemic’s impact on shopper behavior and how brands and retailers can leverage data to understand where their opportunity lies as the country begins to reopen.
Wednesday, June 24, “Winning the Name Game (even during a Covid crisis) – What’s the Story Behind a Great Name?” by Stacey C. Kalamaras, Esq., Kalamaras Law Office, LLC, and Mollie Young, founding principal, Nametag. Young will explain how a successful name delivers business success, and Kalamaras will walk through the importance of legally protecting a brand and how the symbiotic relationship between trademark attorneys and branding agencies ensure the best results for the protection of a company’s intellectual property assets.
Thursday, June 25, “Revolutionizing Materials: Teaming Up to Meet Consumer Demand for Sustainable Products,” by Courtland Jenkins, commercial director, specialty plastics, Eastman, and Phil Notheis, director of product management, Hardgoods, Camelbak. The pollution of the oceans with plastic waste has emerged as a global crisis, and many consumers are turning to brands and demanding to know how they’re working to be part of the solution. Eastman has reimagined one of its current production processes and innovated a way to begin using plastic waste as a feedstock, doing it mainly with hard-to-recycle items, to create a circular approach for plastic materials. Jenkins and Notheis will walk through the plastic waste trend, what consumers are demanding and how Eastman and Camelbak are responding. They’ll share what they’re learning and make recommendations for listeners on how to bake sustainability and circularity into their products and marketing.
IHA has set up registration for the virtual education webinars on the theinspiredhomeshow.com landing page, where visitors also can access a range of recorded presentations covering topics from business responses to the COVID-19 crisis, to the impact of sustainability on the housewares sector to success strategies in the evolving marketplace. It will post virtual educational webinars on the website after airing, IHA reported.