Lee Eiseman’s second keynote presentation on color, an update on the next normal for consumer thinking and opportunities of seasonal trends are topics of upcoming webinars in the ongoing virtual education series developed by the International Housewares Association.
Educational sessions planned for the Innovation Theater and Smart Talks stage at The Inspired Home Show 2020 are being presented as free webinars for the industry over the next few months. Most programs will begin at 12 p.m. CDT. Here are the webinars set for the weeks of June 1 and June 8:
Wednesday, June 3, “Best Practices for Returning to Work Legally and Effectively After COVID-19” by Edwin G. Foulke, Jr., attorney, Fisher & Phillips LLP. The Trump Administration and many state governors have started the process for many employers to reopen their businesses. Employers need to be ready to address safety and health as well as employment issues concerning a post-pandemic workplace, including understanding and addressing a number of federal and state requirements to reopen and resume operations. Employers’ business guidance and legal requirements are changing rapidly. This webinar will discuss what changes need to be implemented and how employers must be ready for these in the coming weeks. Register for this webinar here.
Thursday, June 4, “2020 Vision: A New Focus on the Now & Envisioning the Next Normal—The Realities and Mindsets Mapping the Road to 2030.” In this new session, Tom Mirabile provides an update to his show keynote address given changes presented by the COVID-19 pandemic. In this recovering and reinventing atmosphere, consumers have never been more diverse, demanding or complex. Influence (and affluence) are shared across four generations with distinctly different desires and expectations. More importantly, the next decade promises dramatic changes in both the shape and composition of the home environment, creating an enduring surge in demand for new solutions and innovations. Register for this webinar here.
Tuesday, June 9, “Discovering Nature’s Crossover Colors” by Leatrice (Lee) Eiseman, executive director, Pantone Color Institute. Originally scheduled as Eiseman’s Tuesday keynote at The Inspired Home Show, this presentation will focus on the most adaptable hues that can be used successfully in a wide range of color combinations. As these are the colors that appear most frequently in nature, our eyes become accustomed to seeing them in many applications. This is valuable information to add to your storehouse of color know-how and will give you some new perspectives that can aid in the planning, development, display, advertising and marketing of products, settings or other specific color needs. Register for this webinar here.
Thursday, June 11, “Seasonal Trends in the COVID-19 Era: A Fourth-Quarter Roadmap,” by Michelle Lamb, editorial director, the Trend Curve, and Leigh Ann Schwarzkopf, Project Partners Network. Fourth-quarter seasonal holidays still hold big opportunities. But COVID-19 has changed the trend landscape for Halloween, Harvest and Christmas in ways that may never change back. Trend forecaster Lamb of The Trend Curve will talk about the color stories and themes that will balance comfort and newness to resonate with COVID-weary consumers. Marketing expert Leigh Ann Schwarzkopf will discuss tools and techniques to build out and execute your seasonal strategies. Register for this webinar here.