With the International Home + Housewares Show on the horizon, the International Housewares Association (IHA) is offering a series of webinars focused on key elements of the annual trade show held in Chicago.
In the webinar, “Learn How to Bring More Buyers and Media to Your Booth,” IHA staff will highlight the exhibitor marketing kit and explain the 25 marketing, promotion and public relations tools offered to exhibitors. This webinar will be presented on Nov. 14 and offered again Dec. 5, Jan. 3 and Jan. 23. Each program is customized based on deadlines and services still available.
Another webinar, “Making Grand Stands: Display Tips for New Exhibitors,” will be presented on Nov. 28. Directed at new exhibitors, this program will discuss the vital ingredients needed in planning for a new booth at the show. Visual merchandiser, Matthew Goodman, will explain the logistics needed to create a booth display.
On Dec. 12, Goodman returns to present “Fundamentals of a Well-Designed Booth,” explaining the essential elements that support a well-designed trade show booth and how exhibitors can create and implement a unique experience for their buyers and enhance sales. Goodman will offer tips on how the overall plan, booth layout and physical placement of product can increase sales and explain how exhibitors can enter IHA’s Global Innovation Award (gia) for Booth Design, which is announced at the show.
The services available to exhibitors to attract news media attention will be the focus of “Maximize Your Media Exposure at the Show” on Jan. 9. This webinar will delve more deeply into the marketing kit programs to help exhibitors be a part of the 500 million consumer impressions the IH+HS generates.