Ikea has released its 2020 U.S. catalog, available in-store and online, featuring new lower prices on products throughout and over 280 pages of design inspiration and solutions for achieving a fresh start at home.
Based on findings from the annual Ikea Life At Home Report, the 2020 Ikea U.S. catalog features six distinct homes— all with varying styles, sizes and budgets. Specifically, the latest global study is said to feature five universal, core emotional needs that need to be fulfilled in order for a living space to truly feel like “home”: belonging, ownership, security, comfort and privacy.
“We all live differently, but we all deserve a space that truly feels like home— a sanctuary we can return to and recenter amidst the craziness of the outside world,” said Antonella Pucarelli, commercial manager at Ikea U.S. “With the unique spread of homes in our catalog, we wanted to showcase how each emotional need for ‘home’ can be met regardless of your living situation.”
The company also said this year’s catalog theme, sleep, showcases complete quality bedroom solutions and inspiration that can help everyone sleep better and feel happier at home.
A new addition to this year’s catalog is the Lab Home. For the first time, Ikea invited five designers from different countries to help co-create a tailored “Lab Home” for their markets. The designers were given the same multi-generational family living in a compact two-bedroom apartment and challenged to design it for their market’s unique preferences and considerations.