Ikea U.S. is introducing a summer collection designed to get consumers in the vacation state of mind with playful aesthetics and graphic, colorful prints.
The Ikea 2019 Summer Collection includes everything from the Sommar tabletop group to Solvinden solar-powered LED lighting to Otteron/Innerskar pouffes to the Tranaro side table/stool.
Overall, Ikea noted, new February product launches include those that focus on boosting the energy in everyday life with joyful hues and bold, graphic patterns. The line includes the sunny yellow Grimsas pendant lamp, and those clad in comforting tones and featuring innovative functionality, such as the Nordmela high chest of drawers with built in armoire compartment and low dresser that can double as a bench. Introductions also include new storage solutions for every room in the house, including the kitchen.
February marks the 40th anniversary of Ikea’s Billy bookcase launch. To celebrate, Ikea has added a new yellow Billy option with optional add-ons, such as display shelves and bookends.