Ikea Brings Storage Focus To New Introductions

CONSHOHOCKEN, PA— The crossover between the storage segment in housewares and the home furnishings category has become prominent enough to constitute a critical trend, as demonstrated including, in a retail example, by recent Ikea introductions.

Of course, Ikea has been a leader in combining furnishings and storage, but the retailer continues to look at new ways to keep tidying and organizing fresh for consumers who may be trying to get more accomplished in their homes than ever before.

Just this winter, the company introduced the Nordmela dresser and chest, declaring that storage needn’t be a complicated thing. Ikea, critically, designed the chest to provide storage in a variety of circumstances and even change function over time. Given its low profile, the four-drawer Nordmela low dresser can also act as a storage bench or a media stand. The taller chest offers five drawers plus an open storage space with rail for hanging clothes, thus making it appropriate anywhere from a kid’s room to an entranceway.

Nordmela does that at an affordable price, $199 for the five-drawer chest with rail and $169 for the four-drawer dresser.

This winter, Ikea had something of a furniture/storage anniversary as it celebrated the 40th anniversary of its Billy bookcase launch. To spotlight one of its cornerstone products, the retailer introduced a yellow Billy variation with optional add-ons, such as display shelves and bookends.