Ikea Retail U.S. has opened a new, smaller-format store in Rego Park, Queens (New York City) as part of its effort to introduce new formats that bring stores closer to consumers.
The store format is a first of its kind in the United States, offering the company’s full range of products but in 115,000 square feet of space.
Located in the Rego Center shopping mall, the store differs from Ikea’s much larger traditional locations, including its 346,000-square-foot New York City store in Brooklyn, and the company’s smaller, delivery-oriented Planning Studio, which debuted in Manhattan during April 2019. The new store incorporates inspiring room sets and digital tools focused on sustainable, small-space living solutions, as Ikea described it, developed to suit the unique lifestyle of New Yorkers.
The Queens Ikea, the company stated, gives shoppers that ability to:
- Purchase and take home portable home furnishing accessories curated for city dwellers.
- Buy all other products and set up home delivery for a flat rate fee of $49 to anywhere in New York City.
- Enjoy self-pay and assisted checkout options for a seamless shopping experience.
- Schedule appointments with Ikea staffers to plan kitchens, living rooms, and bedrooms.
Ikea chose the location with accessibility in mind. The new store, at the corner of two major thoroughfares—Queens Boulevard and Junction Boulevard— is just a block away from Q59 and Q60 bus stops and is next to the 63rd Drive–Rego Park subway station, which is served by the M and R trains. It also is near the Long Island Expressway and Grand Central Parkway, core arteries of the major highway system that connects Queens to the other New York City boroughs and Nassau County on Long Island. The store will operate from 10 a.m. to 9 p.m.
The Queens Ikea takes over a space once occupied by Sears and shares the mall with retailers including Bed Bath & Beyond and Marshalls.
“At Ikea we’re on a journey to transform our business to meet our customers wherever they are and how they like to shop. As life at home has taken on a new meaning this year for so many people, our customers’ needs and behaviors are changing too, and we hope our new Queens store will serve as a convenient and accessible source of inspiration and home furnishing expertise for New Yorkers,” said Javier Quiñones, president and chief sustainability officer, IKEA Retail U.S., in announcing the opening.