Ikea U.S. has introduced a new credit card program with a loyalty component and is expanding other e-commerce services for consumers.
The Ikea Visa credit card gives the retailer’s customers the chance to earn rewards on purchases when shopping the store and on everyday spending as well. The card debut is one of several ways Ikea is growing and expanding, while making the customer experience more inspiring, more convenient and more affordable.
Other new Ikea initiatives include:
- New Lower Price Shipping & Delivery. In January, Ikea U.S. began offering a new, lower-priced shipping and delivery option starting at $29 for larger items. The company bases delivery charges on destination zip code, but they are the same regardless of the weight and size of a purchase. Small items ship at a new flat parcel rate of $9 regardless of zip code.
- Click & Collect. In 2017, Ikea U.S. introduced Click & Collect, a service now available in 46 of 47 stores that allows customers to purchase products online, collect at a store and skip the checkout line. The Click & Collect fee is $5, payable at time of order pick up. Users then receive a $5 Ikea gift card for use on a future purchase.
- At-Home Assembly Service. Ikea U.S. has been rolling out the TaskRabbit At-Home Assembly service to its customers. Now available online in select markets across the U.S., the service follows Ikea’s acquisition of TaskRabbit, an on-demand platform that connects users with skilled Taskers for a variety of home services.
“At Ikea, we are passionate about helping our customers enjoy a better everyday life and are always looking for new ways to meet their needs,” said Jacqueline DeChamps, Ikea U.S. COO. “We spent almost two years creating the new Ikea Visa credit card to ensure the program would support our mission by investing our profits back into value for the customer. This program is designed to reach as many of our customers as possible with the spending power to make this their credit card for everyday purchases.”