As part of the company’s urban strategy, which has thus far focused on New York City, Ikea Retail U.S. will open a Queens store in space that once housed a Sears location.
The Rego Center Ikea will open in 115,000 square feet of space during the summer of 2020. It follows the debut of what the company calls a Planning Studio in Manhattan this spring, a 1,735-square foot showroom-style operation, and a latest generation full 346,000-square-foot Brooklyn store open in 2008. The new, smaller format store concepts are part of an Ikea initiative to locate closer to the company’s core urban customer base.
Ikea Queens will be the company’s first U.S. store to open with a new layout that will suit the smaller operating space. The store will feature thousands of lesser-bulk products for purchase and takeaway, while displaying larger furniture items that shoppers can purchase for delivery. The Queens store will provide customers with a full range of Ikea services, including not only home delivery but also assembly and installation.
“It’s an exciting time for Ikea as we enter this next phase of our expansion into major cities in the U.S.,” said Javier Quiñones, president and chief sustainability officer, Ikea Retail U.S. “We are passionate about life at home and energized by the opportunity to collaborate with New Yorkers to create a new experience that is both easy to access and shop.”
Leontyne Green Sykes, Ikea Retail U.S. COO, added, “With a growing community of more than 900,000 households, Queens was a natural next destination for Ikea in New York City. We know that more than half of Queens’ residents travel via public transportation, and we selected Rego Park for this new store concept to meet the unique needs of this customer.”