Ikea Retail U.S. is partnering with Optoro, a provider of returns optimization technology. Optoro’s technology will be implemented in 10 Ikea distribution centers, 50 retail stores, and the customer support center in the U.S., and the company is exploring the potential to expand the partnership into other markets.
The platform will streamline the returns flow and improve the customer experience, the company said. Using Optoro’s platform, Ikea Retail said it aims to remove waste from its reverse supply chain as part of its mission to build a circular business. Optoro’s solution leverages data analytics and machine learning to help retailers efficiently manage and resell returned inventory.
“We’re on a mission to become a circular business by 2030, and we need partners like Optoro who can help us achieve our goals,” said Javier Quiñones, president and chief sustainability officer of Ikea Retail U.S. “Optoro’s solution will enable us to eliminate much of the waste created in the reverse supply chain, from minimizing the carbon emissions released in return shipping to finding the best next homes for returned items.”
Ingka Group, owner of Ikea Retail U.S., recently participated in Optoro’s latest funding round through its investment arm, Ingka Investments.