Ikea Says I Do To Registry

Ikea U.S. has launched a gift registry and is offering three registrants a chance to win a $1,000 gift card in addition to other prizes as sign-up incentives.

According to Ikea, the new gift registry allows customers to create and fulfill wish lists for weddings, baby showers, housewarmings, back to college or other special occasions.

Interested consumers can register three different ways. They can download the Ikea Gift Registry app, they can navigate to Ikea-USA.com/registry or visit the gift registry kiosk in stores.

In store, consumers can use the Ikea Gift Registry app to scan product barcodes, manually enter article numbers or capture and add entire room settings using the Snap Photo function. That function also lets registrants add services. On the gift registry website, shoppers can add products by entering their article numbers or by searching/choosing from a categorized product list. Registrants also can chose product suggestions from an inspiration section on the website. Users can manage registries online or on the go with their mobile device. They can follow what friends and family have purchased, read messages from guests and send thank you notes.

Registrants can share their completed lists with guests via text message, email or social media. Purchasers can buy in store or buy online at Ikea-USA.com and have the item sent to them or directly to the recipient. In addition, they can use a Chip-In function to contributed a desired dollar amount towards the total purchase price of a product, or virtually buy an item by selecting it, which will prompt Ikea to add the value to a gift card for the registrant’s use.

“A gift registry has been on our customers’ wish list for years,” said Ashley Wahl, Ikea gift registry project leader and CRM specialist. “The new Ikea Gift Registry makes it easy for your loved ones to help you celebrate your special moments, whether it’s your wedding day, a new baby, an exciting move or just any other reason to shower you with love. We’re thrilled to be able to now offer them this service and to play a small part in helping people celebrate special moments in each other’s lives.”