As of September 1, Ikea said that all of its stores will only sell LED light bulbs and lighting. The goal, the company related, is to prompt customers to live a more sustainable life at home.
Ikea originally announced the shift to LED-only sales in 2012, the company noted, adding that, since 2013, Ikea customers in the United States have purchased 7.6 million LED bulbs. The move hypothetically saved almost $3 billion in energy costs, given established performance parameters.
According to an Ikea-sponsored study conducted in 2012 and again in 2015, consumers have become more open to purchasing LED bulbs and lighting, the company asserted.
According to the survey, in 2015, 64% of Americans purchased at least one LED light bulb for their household versus 49% in 2012. In 2015, 51% of Americans stated that they had purchased several LED bulbs for their home, up from 39% in 2012. Still, Ikea added, even today 68% of Americans still do not know that LED bulbs can last 20 years and 34% don’t realize that LEDs use less electricity than other bulbs.
“Building on our belief that everyone should be able to afford to live more sustainably at home, we will make sure our LED prices are affordable for the many,” said Steve Howard, chief sustainability officer, Ikea Group.
Ikea makes the switch affordable, for example, by offering the LEDARE E26 2-pack of 400 lumen/40 watt LED bulbs for $4.49, the company asserted.