Ikea To Open 50th U.S. Store

Ikea is preparing a range of grand opening activities to celebrate the Norfolk, Virginia, store’s opening on Wednesday, April 10. The location will mark Ikea’s 50th store in the U.S.

Visitors will be greeted with family-friendly events, special offers and a chance to win thousands of dollars in gift cards— including three gift cards valued at $500, $1,500 and $2,000. Throughout the entire day, visitors who join the Ikea loyalty program or scan their Ikea Family card in-store at a kiosk, will also be automatically entered for a chance to win one of 20 $250 gift cards. Two winners will be randomly drawn and announced every hour from 10:30 a.m. to 7:30 p.m. on opening day.

Customers can begin to line up outside the store at 5:00 a.m. ET on Wednesday, April 10. Entertainment for customers waiting in line will start at 6:00 a.m. ET, followed by the grand opening ceremony at 8:15 a.m. ET. Doors will officially open at 9:00 a.m.

“We are excited to open this milestone 50th Ikea store in the U.S. and second in the state of Virginia,” said Charlie Plisco, store manager, Ikea. “We have received such a warm welcome from the Hampton Roads-area and want to return the favor by welcoming our shoppers with food, fun and iconic Ikea products.”