Illy Entering Single-Serve Coffee Marketplace

Illy is entering the single-serve coffee segment with the debut of its iper single-serve brewed coffee capsules, which are now available at select retailers including Bed, Bath & Beyond, Bloomingdales and the illy website. Accompanying the launch of the single-serve capsules is a line of iper capsule machines from Francis Francis and Cuisinart.

The Francis Francis for illy Y5 DUO and Cuisinart for illy Buona Tazza machines are designed for use with both the new brewed coffee and current iperEspresso capsules, illy officials said. The Cuisinart Buona Tazza collection offers a fully, super-automatic machine that prepares espresso, espresso-based drinks (lattes and cappuccinos) and traditional coffee at the touch of a button, and another unit that prepares espresso and coffee.

On the coffee side, each new iper brewed coffee capsule features a proprietary, integrated mini filter that is calibrated to brew a rich, full-bodied cup of coffee with the consistent and smooth taste that illy is known for around the world, the company said.  At the core of each capsule is illy’s signature coffee blend, containing nine types of 100% sustainably grown Arabica beans, all directly purchased from growers.

Illy will offer two types of iper brewed coffee capsules— medium and dark roast debuting this month followed by decaffeinated capsules in late spring. Each capsule prepares a 7.4-ounce cup of coffee and is available in a new “soft cube” pack of 18 capsules at an approximate retail price of $16.49.