International Market Centers has announced updates to the summer edition of the Atlanta Market, scheduled to be held August 13 to 18 at AmericasMart.
The Atlanta NEXT initiative is transforming the gift category in Atlanta with the introduction of a new lifestyle designation within the greater gift category, IMC, the market’s organizer, noted.
IMC said a new showroom experience presented by leading representative groups Appelman Schauben and Ivystone will fill Building 2, Floor 11 and anchor the market’s new lifestyle collection.
Buyers will find a seamless shopping experience that encourages product discoverability with no storefront windows or walls plus a series of new amenities, IMC stated. More than 75 brands will present complementary gift, fashion, home décor, garden, gourmet, entertaining, personal care, seasonal and children’s products to help retailers develop cohesive brand stories for their stores.
Top lines confirmed for the floor include Baggallini, Beekman 1802, Beatriz Ball, Harman, Foreside Home & Garden, Grasslands Road, Indaba Trading, Meri Meri, Michel Design Works, Modern Sprout, NOW Designs, Poo-Pourri, SCOUT and Zodax.
“Despite the COVID-19 crisis and with all necessary precautions, we have continued on our tenant improvement projects so we can be ready to support the retail community as it prepares for the important holiday shopping season,” Dave Savula, IMC evp, president of Gift & Apparel Leasing, stated. “We recognize now more than ever the importance of presenting a comprehensive, discoverable and easy-to-shop resource for the gift and lifestyle retail community.”
With the Appelman Schauben and Ivystone relocations, six new showroom will debut in the Building 2 gift collection. Highlights include Azzure Home, storage and organization, home office, stationary, wall decor and tabletop accessories, on Floor 8; Botanical Collections, European-style hand-crafted pottery, on Floor 9; Halcyon Days, British enamel gifts and bone china, on Floor 9; Think Outside, hand-crafted decorative products for homes and gardens, on Floor 9; and World Buyers, gifts and decorative items on Floor 6.
In addition, there will be a major expansion and relocation for Glitterville/one hundred 80 degrees, whimsical holiday décor and giftware, on Floor 15, and a relocation of Hester & Cook Design Group, paper goods and handcrafted gifts, to Floor 9 of Building 2 from Building 1.
These updates join the previously announced Building 2 expansions and relocations that will redefine gift buying destinations throughout the Atlanta Market, said IMC. Floor 18 of Building 2 is transforming into a foundational gift, garden, seasonal and accessory resource with a major expansion by OneCoast, a rebrand and remodel for Darrah and Co., and relocations of GiftCraft from Floor 15 and Transpac from Building 1.