In response to the cancellation of the Spring High Point Market, International Market Centers has launched a three-week-long online experience that will feature product discovery and digital connections.
The IMC High Point Virtual Market will include the debut of a new Catalog Connexion sourcing tool, as well as a series of pop-up virtual market events. It will operate on IMC’s High Point Market website from May 11 through May 29. Catalog Connexion, a keyword-searchable catalog library, will connect buyers and sellers through product flipbooks. The simple, quick visual and product-driven system allows suppliers to leverage their existing catalog assets and enables buyers to source across brands by keyword. The system also provides buyers with one-click sales inquiries and generates leads for suppliers.
In addition, the virtual market will offer discovery tools through original and third-party content including IMC’s Market Preview and Market Snapshot program, an exhibitor product showcase, a trade publication preview, featured TrendWatch products, Instagram Takeover with industry influencers and a Virtual Showhouse. IMC will promote its High Point Virtual Market retailers and designers who have attended the market in the past. During the virtual market, buyers and suppliers can enjoy a range of digital inspirations and online connections such as blogs, live webinars, pop-up virtual market events, business intelligence sessions and social media programs. IMC will make the full schedule of daily activities and offerings available in early May.
“While we know that we cannot replace the value of physical markets, we also realize there is a real desire and need for the industry to connect virtually right now,” said Bob Maricich, IMC CEO. “We hope this new market will help bridge the gap in the home furnishing industry’s sourcing and shopping calendar by creating a digital experience that provides knowledge, practical business tips and a platform for sourcing and discovery, as well as a much-needed sense of community.”