IMC Hosts Trade Association, Buying Group Discussion

Leaders from 11 major trade associations and buying groups representing 12,000 buyers of home decor and gift recently joined virtually with the International Market Centers buyer services team in a series of timely discussions initiated to inform and enhance the groups’ participation in markets through pandemic recovery and beyond.

They identified three main objectives for the coming year: enhancing their value propositions, expanding discovery and learning opportunities for members, and maximizing vendor relationships. Participating organizations included the American Specialty Toy Retailing Association, CRAFT Retailers and Artists for Tomorrow, MAI Retailers, Museum Store Association, National Alliance of Floral Associations, Spa Industry Association, and Zoo, Aquarium and Garden Buyers Group.

IMC noted that it is committed to working with buying groups and associations in helping them meet goals and best serve their members, even during the current challenging times. The buyer services team, led by Cindy Henry, works with organizations to create compelling and exclusive experiences that add value for members.

“Through partnerships forged over many years with these trade organizations we have developed relationships which are open and honest about the current status and future direction of our businesses,” said Dorothy Belshaw, IMC chief customer and marketing officer. “IMC is proud to offer a platform for discussion and remains committed to supporting our buying group and trade association partners as they create the important programming and opportunities to best serve their members.”