IMC Names Moore SVP/Omnichannel Buyer Engagement

International Market Centers (IMC) has named Mary Moore, founder and CEO of the Atlanta-based independent retail housewares store, The Cook’s Warehouse, as svp/omnichannel buyer engagement.

The appointment is part of IMC’s efforts to expand its customer outreach, marketing and brand strategy teams to support the company’s rapid development of omnichannel solutions for the gift, home and apparel industries.

Moore will report to Dorothy Belshaw, chief customer and marketing officer for IMC, with responsibility for strategic oversight of IMC’s buyer outreach across its physical and digital channels. IMC’s existing team of buyer services specialists, led by gift industry veteran Cindy Henry, will report to Moore and will double in size to support one-to-one buyer outreach on a broad scale.

The company-wide and customer-centric strategy includes the expansion of its buyer services and customer success teams as well as the creation of a new brand strategy team dedicated to supporting the launch of its Juniper suite of digital solutions, powered by IMC_di, IMC’s digital innovations division.

“As IMC’s business transforms to include all channels of commerce— from physical markets to digital solutions— these organizational investments will help us engage more personally and effectively with our customers so we can better understand and meet their evolving business needs,” said Belshaw, chief customer and marketing officer for IMC. “We are doubling down on IMC’s core mission, connecting buyers and sellers, by offering year-round opportunities for recovery and growth at both physical and digital markets.”

In addition, IMC will add a dedicated Juniper digital brand team aligned with its existing brand strategy teams. All four of IMC’s brand strategy teams will report to IMC’s senior vice president, Karen Olson, leveraging her 25 years of brand marketing experience and ensuring strategic alignment and integration with IMC’s physical markets.

IMC_di will also expand its customer success team to ease vendor adoption of JuniperMarket as well as the full Juniper-branded suite of solutions for sales and marketing automation, data and customer management and B2B e-commerce websites. Headed by senior director Marisa Garcia, the team’s current responsibilities for account management, customer onboarding and customer support extend to include integration services to its overall customer success efforts.

IMC_di’s product and design team also expands to support development of newly upgraded IMC market websites as well as Juniper products. Tripp Regan, a long-time member of IMC’s digital marketing team, will assume the new role of vp/product and design. Regan and Garcia both report to senior vice president Brandon Ward who has spearheaded digital innovation at IMC since joining the company in 2017.

Teddy Pekalski will assume the role of senior director and head of Juniper sales. In line with accelerated demand and launch timelines, the sales department will be expanded by 30%.