IMC Prepares For Updated Winter Atlanta Market

As the kick off to International Market Centers’ 2021 market year, IMC said Atlanta Market will bring a renewed optimism powered by expansive product resources, market center physical updates and new digital tools set to optimize the experience. The winter Atlanta Market is January 12-19, 2021, with temporaries January 13-17, at AmericasMart Atlanta.

“2020 had many challenges, but we are energized as we look toward 2021,” said IMC CEO Bob Maricich. “We are starting the year off strong in Atlanta with the products, tools and experiences that will help buyers and sellers get back to business.”

After a hiatus during the summer markets, IMC said it plans to return the expansive Atlanta Market temporaries in January, with physical modifications and safety precautions in place.

“The temporaries are a key element in product sourcing, and it is vitally important for buyers that we stage them at Atlanta Market this winter,” said Scott Eckman, IMC chief revenue officer. “Our temporary collection is a trend incubator and key destination for retailers and designers to discover new brands and products.”

The next phase of the transformation of the AmericasMart campus will also begin in January. Buyers will find additional remerchandising of the 1,000-plus showrooms throughout Buildings 1 and 2 that further hones product categories plus physical updates to the campus.

More than 300 home décor showrooms presenting lighting, accent furniture, rugs, wall décor, casual furniture and linens are the focus of continued refinements on 12 floors in Building 1. Construction also continues on the reimagining of the Building 1 lobby, which will feature the debut of lobby-level showroom for design-driven lighting brand Currey & Company in January. IMC anticipates full completion of the lobby renovation project in summer 2021.

Atlanta Next remerchandising of the gift offerings continues, with the official debut of Appelman Schauben and Ivystone anchoring the market’s new Lifestyle Collection on the 11th floor of Building 2. Additional updates are found across the 700 showrooms located on 19 floors between Buildings 1 and 2 that showcase gift and specialty categories including gourmet and housewares, tabletop and gift, The Gardens, Children’s World and seasonal/gift.

New integrated digital tools for Atlanta Market includes a dedicated Atlanta Market website, set to launch before the winter market with enhanced planning tools. It will feature an improved brand and product search that is integrated with IMC’s interim B2B e-commerce tool, ShopZio.

Atlanta Market’s signature educational programming will be presented virtually for winter 2021. Webinars on a range of topics including trends, business education, market preparation and the current retail and design climate will be presented before the market.