The Las Vegas Market is previewing its First Look trends guide online for the upcoming summer market.
The digital guide provides market participants with an exclusive preview of its proprietary directional trend program, one that features a look at design, style and color trends. The First Look’s 13th edition features four themes: Modern Traditions, Casual/Outdoor: Water Signs, Bedroom: iGen, and Handmade.
At the market, products from more than 180 exhibitors will represent trends in four product vignettes located in the Grand Plaza. The trend vignettes:
- iGen. Many marketers are glimpsing past Millennial wants and needs to get a sense of Generation Z’s wishes and hopes as they come on the consumer scene. First Look presents a view of this new iGeneration as an entrepreneurial, responsible, compassionate, competitive and curious in a first-ever ‘tween bedroom vignette featuring unisex furniture designs with tech management and storage solutions.
- Modern Traditions. A presentation of family, dining, holiday and seasonal products spotlighting modern and transitional dining furniture, tabletop, winter-themed décor, wrapping paper, ornaments and related items.
- Water Signs. Characterized by a casual lounge vignette, the focus is on outdoor furnishings in watery blues and bright whites, with merchandise including modern lounge seating and fire pits, beach towels, portable umbrellas, all-weather dinnerware, beachwear, totes and sunglasses.
- Handmade. A platform to show off craftsmanship and artistry, the vignette design puts a special emphasis on merchandise produced by global artisans.
A related First Look seminar will highlight each trend’s inspiration and implementation. The seminar runs on Monday, July 30, 10 a.m. to 11 a.m., in Building B’s WorldView on Sixteen.
“Las Vegas Market is dedicated to presenting meaningful trend information, and our First Look program offers an easy-to-understand and actionable format for buyers and suppliers alike,” said Karen Olson, IMC svp/marketing.