International Market Centers (IMC) has rebranded the Atlanta International Gift & Home Furnishings Market to Atlanta Market. IMC said the new name, an updated brand positioning and logo, will be on display at the upcoming show, scheduled to be held January 14 to 21.
“We are excited to adopt this new identity for the Atlanta Market,” said Bob Maricich, IMC CEO. “The new name embraces how the industry knows us, better connects with the sister markets in High Point and Las Vegas, and allows us to grow and adapt with the industry. Complementing the new name is an updated brand identity that reflects the market’s industry positioning and a modern look befitting the taste-making and trendsetting activities that happen here.”
With the rebrand, IMC said it positions Atlanta Market as the industry’s premier gift, décor and lifestyle market. In addition, company officials said the logo establishes a fresh and current look for the brand that attendees will experience at multiple touchpoints on the campus, online and in communications about the market.
The existing AmericasMart brand, IMC said, will be used for the market center’s open-year-round showrooms and programming, and mid-season markets. Atlanta Apparel at AmericasMart is the brand for the women’s and children’s apparel collection and its five Atlanta Apparel markets, two Vow/World of Bridal Markets and the World of Prom Market.