IMC Reports Positive Summer Atlanta Market Experience

Following the close of the summer 2020 Atlanta Market, International Market Centers reported a successful market with serious buying, a safe shopping environment and a collective goal of working towards recovery.

The company noted that 950 AmericasMart Atlanta showrooms were open with manufacturers, importers and representative groups showcasing 4,000-plus lines.

Despite major changes to its format, Atlanta Market marked milestones in IMC’s Atlanta Next transformation of the campus including the opening of new product destinations and relocated showrooms plus the completion of the first phase of the update of the Building 1 lobby.

“To say that the summer 2020 Atlanta Market was a market like none other is an understatement,” said Bob Maricich, IMC CEO. “While the format was changed, the footprint was smaller and safety measures were in place, the impact on the retail and design community was the same. Atlanta Market brought buyers and sellers together to make connections and do business— which are key elements in their success as they recover from the COVID-19 crisis.”

As expected, the pandemic impacted buyer traffic throughout the market week, which ran August 13 to 18. Following the market’s close, IMC reported 20% of the usual buyer traffic and 23% of the number of businesses (stores and designers) represented. The market drew a largely regional crowd with 90% of the traffic hailing from the Southeast with 82% coming from Georgia and its five surrounding states. In total, all U.S. regions were represented at market with attendees from 44 states.

Safety was a major focus. Required pre-registration generated digital badges that buyers used to enter the marketplace after daily temperature checks. While on campus, masks were required, and buyers were expected to social distance guided by occupancy limits on showrooms and elevators. In addition, as part of the safety measures, IMC suspended all on-campus events, with many shifting online.

IMC said it plans to return to the market schedule as previously announced for winter 2021. Showrooms will be open Tuesday, January 12 to Tuesday, January 19, 2021, with temporaries open Wednesday, January 13 to Sunday, January 17, 2021.