IMC: Snow Couldn’t Chill Las Vegas Market Participation

Despite the snowstorm that jammed up travel from the East Coast the day before the event’s opening, International Market Centers asserted that the Winter Las Vegas Market set record levels of new and expanded exhibitor resources and double-digit gains in buyer attendance. The market, which ran from January 24 to 28, started strong, with the busiest-ever opening day in its 10-year history, according to the company.

Overall attendance reached an all-time high, fueled largely by recent growth in gift and home décor resources, IMC stated, which resulted in gains of 22% in gift buyer attendance and 5% in home décor buyer attendance.  At the same time, bedding and furniture operations maintained their strong market place, IMC added.

“The winter market was extremely strong with robust traffic. Despite weather-related travel delays, people were committed to getting here, and we set another Las Vegas buyer attendance record,” said Scott Eckman, IMC evp/marketing and furniture leasing. “The industry has a real sense of optimism right now. We saw major exclusive-to-our-market product introductions and countless showroom expansions.  Order writing also was fast and furious, a strong indicator that 2016 is starting off on very solid footing.”

The winter Las Vegas Market provided buyers access to about 330 new resources, with 146 new showrooms debuting on 40 floors in three buildings, and nearly 180 new exhibitors premiering in the newly expanded Pavilions at Las Vegas Market. Although concentrated primarily in Building C, exhibitor expansion in gift, housewares, home décor and casual showrooms represented growth in all of the market’s core categories: furniture, home décor and gift.