To enhance visitor experience and increase buyer participation, International Market Centers said it will launch a three-year, $280 million investment in new initiatives to enhance its market participation in Atlanta, High Point and Las Vegas.
IMC will execute on the investment over the next six to 24 months on all three of the market campuses where it has ownership or interests. The investment will include category enrichment and extension efforts, the launch of new verticals, strategic remerchandising of existing resources, digital and mobile platform upgrades, and physical improvements in arrival areas and public spaces.
According to IMC, behind-the-scenes work has already started on the initiatives. The first capital projects will begin January 28 with the groundbreaking of the Expo Center at World Market Center Las Vegas, IMC’s recently announced 315,000-square-foot facility. The project will yield 110,000 net square feet of rentable temporary exhibit space contiguous with World Market Center Building C.
A major initiative that impacts all three markets is a strategic information technology roadmap that includes creation of a unified CRM system. IMC expects the initiative to reach completion by the end of 2019.
“IMC has a long-standing history of strategic reinvestment and commitment to customer experience for tenants, exhibitors and buyers,” said Bob Maricich, IMC CEO. “Planned improvements will be significant and tangible, and are designed to create value for our tenants and deliver a world class experience for their customers.”