International Market Centers has reported strong order writing at the winter 2020 Atlanta Market. In addition, IMC celebrated the debut of its new Atlanta Market brand, the opening of the remerchandised home décor collection, the announcement of a new lifestyle collection in Building 2, and the launch of a new digital division.
“The excitement at the Atlanta Market was palpable,” said IMC CEO Bob Maricich. “The buyers were placing strong orders with new and established brands, filling seminars and learning opportunities, and fully engaging with market events. IMC added fuel to the excitement by announcing multiple updates that will push the company and its markets into its next era of success.”
In addition, IMC said its social media efforts, especially when it came to product discovery and the sharing of market experiences, drove increased buyer and exhibitor interaction with Atlanta Market’s social media channels. IMC said the market’s Instagram account @AmericasMartATL gained nearly 5,000 followers during the market week and logged more than 730,000 impressions and more than 4,100 mentions.
The company also launched IMC_di, a digital division, at the Atlanta Market. The new division will enhance and extend the market experience through the development of an integrated B2B commerce platform including a marketplace, marketing and sales automation software and smart showroom tools.
With the announcement of the new division, IMC also noted that it acquired two innovative technology companies, RepZio and Pharos, who will provide technical and industry expertise to accelerate the launch of the new digital platform.