IMC Touts Participation In ShopZio B2B Platform

According to International Market Centers, adoption of the ShopZio B2B digital platform it recently introduced has surged with more than 100 new vendor registrations in less than one week.

The new registrants came online after IMC and its digital innovation division, IMC_di, said that they could take advantage of free subscriptions and transactions through year’s end. ShopZio is a B2B platform that facilitates product and resource discovery as well as transactional e-commerce.

As an added benefit, new and existing customers can link to ShopZio directly from IMC’s market, and websites. In combination with IMC’s attendee marketing, the websites will enable vendors to actively engage buyers and drive B2B e-commerce sales. ShopZio currently has 35,000 active buyers. ShopZio vendors represent a depth and breadth of apparel, gift and home products from both established brands and innovative newcomers, IMC maintained

“Buyers and suppliers are hungry for solutions to the economic challenges presented by the COVID-19 pandemic, and IMC_di is eager to help facilitate recovery with virtual market tools like ShopZio,” said Eric Dean, president of IMC_di. “ShopZio’s tools for product discovery and sales transactions, coupled with the unparalleled scope and reach of IMC’s marketing capabilities, offer our industry a unique opportunity to conduct business digitally in the short-term and to build a critical mass of content to augment markets when recovery comes.”