IMC’s High Point Virtual Market Provides Content, Product Discovery

Last week, the first week of the International Market Centers High Point Virtual Market Experience, offered content and community for the home furnishings industry with participants logging into six webinars and visitors sourcing and discovering products, as well as providing an audience for a musical event that generated funds for City of Hope.

Now, the schedule has reached week two, which will include the Sherwin-Williams Colormix Forecast 2020, on Wednesday, May 22 at 1 p.m. eastern time.

IMC’s Catalog Connexion, a keyword-searchable library that connects buyers and sellers through product flipbooks, debuted last week with more than 543 vendor catalogs loaded to the site. By the conclusion of the virtual market’s first week, 8,581 visitors had viewed a total of 218,546 pages with many contacting vendors for additional product information. During the next two weeks of the High Point Virtual Market Experience, IMC exhibitors can continue to upload catalogs to the site.

“IMC’s High Point Virtual Market Experience is a great opportunity to leverage our current digital tools to enable product discovery and provide industry-relevant content,” said Bob Maricich, IMC CEO. “We were delighted with the high levels of participation and engagement for our debut last week and look forward to two more weeks of exceptional offerings and opportunities for buyers and suppliers alike.”