IMC’s New Digital Division To Launch B2B Platform

After making a pair of tech acquisitions, International Market Centers is launching IMC_di, a wholly-owned, stand-alone B2B e-commerce division that will offer vendors a single integrated digital platform, enabling them to reach new buyers, capture leads and grow sales.

At the same time, the e-commerce platform will allow buyers to conduct transactions in-person or online through one integrated account, and so bridge physical and digital sales, the company said.

The new division builds from the company’s concurrent acquisitions of two technology companies focused on the gift, home furnishings and apparel industries: Pharos, a former Whereoware division, and RepZio. Pharos features integrated sales, marketing and commissioning software that fits the gift and home furnishings industry, while RepZio offers a patented business-to-business sales solution and digital marketplace that enables wholesale vendors and buyers to connect and transact on a B2B basis.

To provide industry and technology expertise, the new division’s leadership will include principals from Pharos, RepZio and IMC. Eric Dean, founder of Pharos, will become the president of IMC_di, while RepZio founders, Max and Alex Fraser, will serve as svps along with Brandon Ward, who currently leads digital services at IMC.

“This is a game-changing opportunity for IMC and the industries we serve,” said Bob Maricich, IMC CEO. “IMC_di’s customer-centric digital tools will connect physical and digital markets and will amplify the business-to-business and person-to-person experiences that make our markets so special. This new digital platform will enhance and extend IMC’s physical markets— connecting hundreds of thousands of buyers and sellers— and will open new business opportunities for customers. We look forward to delivering a seamlessly integrated omnichannel B2B commerce platform to the industry.”