Informa Markets To Hold Virtual Festival Of Licensing

After consultation with customers, attendees and industry partners, Brand Licensing Europe 2020 will transition to an all-virtual event. In its place, the Global Licensing Group at Informa Markets is introducing Festival of Licensing in partnership with industry trade association Licensing International.

Running from October 6-29, 2020, Festival of Licensing is a four-week, virtual gathering bringing together the licensing industry to connect, learn, strike deals and do business on an international stage. It builds off of the momentum of the Global Licensing Group’s Licensing Week Virtual event, which is said to have exceeded expectations in its inaugural launch in June.

Festival of Licensing will comprise four regionally tailored events in key licensing territories: week 1: October 6-8, Europe, powered by Brand Licensing Europe; week 2: October 14-15, Asia, powered by Licensing Expo China and Licensing Expo Japan; week 3: October 20-22, North America and Latin America, powered by Licensing Expo; and week 4: October 28-29, the Licensing Leadership Summit

The first three events will be time-zoned around the territories they serve and deliver content including exclusive brand and property showcases from up to 300 exhibitors; untapped talent with live License This! and Pitch the Brands competition finals; live keynote headliners; live and on-demand, territory and category specific content; retailer-only space with exclusive educational content and expert Q&A sessions; and networking.

The festival will conclude with the virtual Licensing Leadership Summit taking place October 28-29, which will facilitate debate and focus on the future of the global licensing industry.

Anna Knight, Informa Markets’ gvp/global licensing group, said, “We are incredibly excited to announce Festival of Licensing and proud of the opportunities and experiences it offers to the global licensing industry. We have had great feedback from June’s Licensing Week Virtual, so we know that there is huge potential and appetite for industry connection during this challenging time when meeting face-to-face is difficult. Our partners are telling us that driving domestic and international connections, discovering new IP and brands and learning how to navigate the new consumer landscape are paramount to the health of forward-planning for the business of brand licensing, and Festival of Licensing will support all of these needs.”