Among retailers selling food, according to data analytics and promotions firm Inmar, non-traditional operators are making steady inroads versus traditional operators, including supermarkets, boosting market share to 40% from 39% in 2012 and 34% in 2006.
Traditional food retailer market share fell from 50% in 2006 to 44% in 2018, Inmar stated in its Future of Food Report.
Even within the traditional channel, limited assortment retailers, including Aldi, Trader Joe’s, Lidl and Save-A-Lot, enjoyed a 4.8% sales gain in 2018 to $41.7 billion, while supermarkets experienced a sales decline of 1.7% to $438 billion. In the two other components of the category, fresh format store sales increased 3.6% to $30.7 billion while super warehouse format store sales decreased 7.4% to $22.6 billion. Fresh format stores include Whole Foods Market and Sprouts while super warehouse stores include Smart & Final.
Non-traditional food retailers, as defined by Inmar, include wholesale club, supercenter, dollar store, drug, mass merchandiser and military operators.