Instant Brands New Appliance Launch Goes Beyond Multi-Cookers

Instant Brands, the parent company of the Instant Pot multi-cooker, has expanded its assortment of kitchen electrics with the launch of 10 new appliances.

With a focus on the brand’s foundation of one-pot multi-cooking, the additions include the Instant Pot Duo Evo Plus multi-cooker, Instant Pot Duo Nova multi-cooker, Instant Vortex Plus air fryer oven, Instant Vortex air fryer, Instant Ace Nova and Ace Plus cooking and beverage blender, Instant Zest and Zest Plus rice and grain cooker and Instant Omni and Omni Plus toaster oven.

“Since Instant Brands’ inception, we have worked tirelessly to improve the kitchen experience for families and cooks alike— from novices to expert chefs— who seek to prioritize their passions and their families without compromising healthy eating habits,” said Dr. Robert Wang, founder and chief innovation officer of Instant Brands. “We’ve always taken a consumer-driven approach to innovation, and the feedback we receive about what our customers want next plays a fundamental role in our product development process.”

Building off the success of its assortment of Instant Pot multi-cookers, the company has extended the brand into other cooking categories including air fryers, rice/grain cookers, blenders and toaster ovens.

The new generation of multi-cookers features a number of enhancements that include an inner pot that is cookware-grade and stovetop friendly with easy-grip handles; a new, easy-to-read display with 48 presets that remembers the user’s custom settings; a cooking progress indicator; and an innovative lid that automatically sets to seal and includes QuickCool technology.