Instant Brands Partners With Drop To Launch Instant Pot Recipe App

Instant Brands and Drop have teamed up to launch an Instant Pot recipe app on Drop’s smart kitchen recipe platform. The partnership brings quick and healthy recipes to Instant Brands appliance owners.

The new Instant Pot recipe app, available for both Android and iOS, features nearly 1,000 recipes for popular Instant Brands appliances such as the Instant Vortex Air Fryer and Instant Ace Blender as well as the full line of Instant Pot pressure cookers. The app’s features, including guided step-by-step recipes, with resizing by serving number as well as substitutions for scarce ingredients, takes the guesswork out of cooking and ensures everyday success in the kitchen, noted the company.

“As an innovative brand, we are dedicated to improving the culinary experience for home cooks,” said Robert Wang, founder and chief innovation officer of Instant Brands. “Our collaboration with Drop is a testament to our continued commitment to enhance our products and deliver added functionality to our loyal and passionate fan base.”

Users of the existing Instant Brands recipe app will be seamlessly migrated over to the new Instant Pot app.

“There is an Instant Pot in 20% of American households and we’re delighted to bring this large, passionate community onto the Drop platform,” said Ben Harris, co-founder and CEO of Drop. “Both Drop and Instant Pot have a shared vision to simplify the lives of busy home cooks, and by partnering together, we will be able to accomplish our goals faster and continue to improve the kitchen experience.”