Instant Brands To Showcase Blenders At IH+HS

Instant Brands, best known for its assortment of Instant Pot multi-cookers, continues expanding its kitchen electrics assortment with its new line of Instant Ace Cooking and Beverage Blenders.

While an initial blender launched in September of 2018 at Walmart with a $99 price tag, the company will showcase the full line at the 2019 International Home + Housewares Show in Chicago.

According to the company, the blenders are equipped with an internal heating element on the bottom of the pitcher that is able to raise the temperature to 212° Fahrenheit.

Equipped with eight one-touch programs (four hot and four cold), the blender allows consumers to make a variety of products including smoothies, soup, ice cream, crushed ice and an array of alternative milk styles. Programs run for pre-determined times and temperatures and the unit is equipped with eight serrated stainless steel blades.

“We developed and innovated with a consumer-first approach to define key value propositions with our Ace blenders,” said Robert Wang, CEO of Instant Brands. “Rather than cook, then hand blend, we decided to make the process less stressful.”

New products in the assortment include several units; Ace Plus, Ace Pro and Ace Ultra that range in price from $129 to $199.