Iris USA Launches New Homewares Division

Iris USA, Inc., a subsidiary of Iris Ohyama, has created a new homewares division, Maker Homeware. With the tagline “Rethink Home,” the division was created to target those in the age range of 28 to 42 that are looking to invest in their cookware as well as interact with the brand, said the company.

Maker Homeware products include healthy SmartSteam pans, designed tri-ply stainless steel cookware, a line of compact cookware, and a heavy duty line of ceramic coated bakeware

The official unveiling of the brand will occur at the upcoming International Home + Housewares Show.