It’s Official: Keurig 2.0 Pours Into The Market

Keurig Green Mountain, Inc. has announced the official release of the new Keurig 2.0 hot beverage brewing system. The weekend just passed marked the debut of Keurig 2.0 on Keurig.com and national retailer websites, as well as at the flagship Keurig Store in Burlington, MA, the company related.

The system rolls out in in the K500, K400 and K300 series, Keurig noted.

Keurig 2.0 is the first brewer from the company to dispense a single cup or a four-cup carafe from a Keurig brand coffee pack, the company maintained.

The Keurig 2.0 also is the first brewer from the company to incorporate a long-anticipated innovation. It features the Keurig 2.0 Brewing Technology, which enables the brewer to recognize the inserted Keurig pack and optimize processing to the recommended, customized setting for that particular beverage, the company pointed out. The technology also excludes use of coffee packs other than those authorized by Keurig Green Mountain.

“Our new Keurig 2.0 system is the next innovative step for our hot beverage brewing system,” Brian Kelley, Keurig president and CEO said. “Eleven years ago, we revolutionized the way consumers brewed coffee in the home with a single-cup system, and we’ve used the knowledge and expertise we’ve gained along the way to form the basis for continued innovation. We’re thrilled to have changed the game yet again by offering consumers the ability to brew a variety of sizes, from a single cup to a carafe, and choose from more than 290 varieties from more than 50 brands, all within one system, Keurig 2.0.”

Kelley added, “We’re confident that Keurig 2.0 is going to extend the Keurig appeal to an entirely new group of consumers, including those for whom a single serving of coffee isn’t always enough, and we’re excited to show them how Keurig can change their hot beverage brewing experience as it has for so many already. We’ve heard from Keurig owners and non-owners alike that the ability to brew a carafe of coffee is important to them, whether they’re entertaining or just looking to experience a larger beverage quantity in the morning before heading out to work. We look forward to bringing Keurig simplicity and quality to an even broader group of consumers by now offering the ability to brew both a single cup and a carafe with Keurig 2.0.”

Suggested retail prices from the new brewers available across the three Keurig series, is $139.99 to $199.99.