J.C. Penney has named Brooke Buchanan as svp/communications, reporting to Jill Soltau, CEO, effective October 28. In addition, the company has appointed Robin Beuthin as vp/creative marketing.
Most recently, Buchanan served as svp/corporate affairs at Whole Foods Market, where she led the company through both the 2017 merger with Amazon and the transition that followed. She also served as vp/communications for Theranos, vp/public relations for Williams-Sonoma and held multiple senior leadership communications roles at Walmart Stores.
“Brooke is a highly accomplished communications leader who has created and implemented external and internal communications strategies for several renowned retail and consumable product organizations,” said Soltau. “Her experience across communications, government affairs and investor relations will be instrumental as we continue to focus on deeply understanding our customer, meeting and exceeding their expectations and restoring profitable growth to J.C. Penney.”
In addition, the company has appointed Robin Beuthin as vp/creative marketing, reporting to Shawn Gensch, evp/chief customer officer. She will be responsible for designing, managing and bringing the company’s brand storytelling to life through creative vision, voice and content.
Beuthin joins the retailer from The Walt Disney Company where she most recently served as vp/retail brand and creative. In that role, she was responsible for managing the brand and creative vision across stores, e-commerce and third-party retail, including their Walmart, Target and Amazon partnerships.