J.C. Penney Adds Executives To Boost Omnichannel Efforts

J.C. Penney Company, Inc. has strengthened its leadership team with the appointment of two senior executives to propel its omnichannel growth strategy.

Michael Amend, formerly vp/online, mobile and omnichannel for The Home Depot, has joined J.C. Penney as evp/omnichannel. Additionally, Mike Robbins, formerly the svp/global supply chain for Target, will be joining the company as svp/supply chain effective August 10.

“[They] are two exceptional industry veterans who have a successful track record of creating enterprise inventory networks that enable brick-and-mortar and e-commerce to merge into one seamless shopping experience,” said Marvin Ellison, CEO, J.C. Penney. “Their backgrounds perfectly align with our long-term growth plan to become a world-class omnichannel retailer.”

Under his leadership at The Home Depot, Amend is credited for leading the development of several omnichannel initiatives, which resulted in The Home Depot being recently recognized as the Internet Retailer of the Year for 2014 by Internet Retailer. Those initiatives included rolling out buy online, pick-up in store; buy online, ship to store; and buy online, deliver from store. Amend will report to Ellison and succeeds Mike Rodgers, who has left the company to pursue other interests.

Robbins brings extensive experience in supply chain strategy, process improvement, technology and cost reduction to J.C. Penney. He most recently served as svp/global supply chain and logistics for Target Corporation’s U.S. stores, where his 13-year career reflected positions of increasing responsibility within its multi-faceted distribution network. Prior to Target, Robbins held positions in marketing and supply chain for AutoZone and Procter & Gamble. Robbins will report to Ken Mangone, evp/product development, design and sourcing. Robbins replaces Marie Lacertosa, svp/supply chain, who will be retiring.