J. C. Penney Company, Inc. today provided a preliminary update on the company’s performance for the fiscal month ending November 30, 2013.During that period, which includes Thanksgiving weekend, the company’s comparable store sales grew 10.1% over last year. The company also noted that its e-commerce sales through jcp.com continued to be strong, running well ahead of last year, consistent with last month’s trend.
“We are pleased with our performance over the Thanksgiving holiday weekend, particularly in light of the continued spending pressures on consumers. The combination of our great merchandise and compelling promotions put us in a position to succeed in a highly competitive environment, and our teams executed very well,” said Mike Ullman, CEO, JCPenney.
Based on sales trends through the weekend, the company is encouraged by the early performance of its giftable items, especially among its private brands such as Modern Bride, St. John’s Bay and a.n.a, and a range of national brands. The company also noted that customers took advantage of exciting promotions for gift buying for their loved ones as well as for themselves.
Ullman continued, “The traffic and conversion we saw both in stores and online this weekend was exciting for everyone across our organization. We know the environment will remain as competitive as ever, and we are all working to maintain our momentum through the holiday season.”