J.C. Penney Appoints Walsh Chief Digital Officer

J.C. Penney has appointed Karl Walsh, an executive with more than 18 years of e-commerce experience, as senior vice president, chief digital officer, to lead strategic advancements of the company’s digital platforms, most notably in its flagship store jcp.com.

In this role, Walsh will report to Shawn Gensch, evp/chief customer officer.

Most recently, Walsh was chief digital officer at Pandora Jewelry, where he grew its global e-commerce business and increased cross-channel consumer engagement. Previously, he led the U.S. consumer e-commerce and digital practice for Boston Consulting Group and served clients in the consumer and retail practices at McKinsey & Company.

“We are thrilled to welcome Karl to J.C. Penney as we drive the renewal of our company and showcase our brand strategy through exceptional, seamless experiences for our customers,” said Gensch. “Nearly 90% of shoppers begin their path to purchase online, so Karl’s background of building and executing digital strategies for global brands will help us improve our e-commerce offering and drive traffic across all channels. His strategic vision will be an asset for us as we continue delivering inspiring, shared experiences to our customers, helping to restore J.C. Penney to sustainable, profitable growth.”