J.C. Penney Appoints West CMO

J.C. Penney Company has announced that consumer marketing executive Mary Beth West will join the company’s executive leadership team as executive vice president and chief customer and marketing officer effective June 1. She will be stepping down from her position on the retailer’s board of directors to assume this new role.

West has been a member of the J.C. Penney board of directors since 2005 and has served in numerous leadership positions at General Foods and Kraft, most notably as evp and chief category and marketing officer of Kraft Foods. In joining J.C. Penney, West brings nearly 30 years of consumer and retail marketing experience to the company with expertise in brand management, integrated marketing communications and consumer insights and strategy. Most recently, West held the top marketing role with Mondelez International Inc., where she served as evp and chief category and marketing officer.

West will not stand for re-election to the retailer’s board and will step down from the board at the end of her term, which concludes on May 15, at the company’s annual meeting of stockholders. Following her appointment to chief customer and marketing officer, she will join the company’s executive board and report directly to CEO Mike Ullman.

Additionally, Kirk Waidelich has been promoted to svp/sales promotion and marketing. Waidelich is a 28-year veteran of J.C. Penney who most recently served as vp/marketing strategy. Waidelich will be a member of the company’s executive board and report to West.