J.C. Penney is kicking off holiday shopping in mid-October with new brands and deals to get customers in the spirit of saving, offering Black Friday pricing throughout November, and capping off with value on all holiday gifts through December.
The holiday savings start early this year with Cyber Days, happening October 12-14, allowing shoppers to get a jumpstart on holiday purchases. Weekend sales events will continue in November, with an early Black Friday preview and limited-time deals at Black Friday prices available throughout the entire month.
The company is also introducing new brands to its lineup, including new bakeware, kitchen tools and cookware from Nordic Ware, Wilton, Zoku and Taste of Home; glassware from Schott Zwiesel, Luminarc and Cambridge; and wellness and personal care items from Philips Sonicare and SensorPedic.
“It’s especially important to bring personal traditions into focus this holiday season, and we encourage shoppers to rely on J.C. Penney for all they need to make the holidays meaningful and memorable,” said Jill Soltau, CEO at J.C. Penney. “J.C. Penney is a true authority on quality and value for everyone’s holiday shopping list. We have been working to secure partnerships with new national brands and to expand our product offerings as part of our efforts to provide compelling merchandise and deliver an engaging shopping experience to our customers. Safety remains J.C. Penney’s number one priority and is at the forefront of all our efforts to give our customers the utmost confidence that they can effortlessly and conveniently shop with us in-store and online.”