J.C. Penney is gearing up for the holiday sales campaign with a range of marketing initiatives as well as previewing its Black Friday deals.
The retailer noted that Black Friday deals will start a day early, as most stores open at 2 p.m. on Thanksgiving Day. When stores open, shoppers will be greeted with a coupon worth $10 off $10 or more, $100 off $100 or more, $500 off $500 or more to be handed out while supplies last. Most stores will remain open through 10 p.m. on Friday, November 29, and will reopen extra early at 8 a.m. Saturday, November 30. Customers who wish to get early access to the retailer’s Black Friday deals can start shopping JCPenney.com and the app beginning at 12 a.m. CT on Wednesday, November 27.
J.C. Penney also noted that it will be expanding its national home brands this holiday season with merchandise from Sharper Image, Brookstone, Instant Pot and Keurig. Disney and J.C. Penney are also teaming up to offer exclusive Frozen 2 inspired merchandise.
In its holiday campaign, J.C. Penney said it is inviting consumers to share their holiday moments with the social media hashtag #MemoryMade. The retailer will share some of the most inspiring posts on its own social media channels, as well as surprising customers with gift cards and memorable gifts of the season.
“J.C. Penney is focusing on bringing families together to remember the little things this holiday season, which can often pass by in a blur of shopping, traveling and celebrating,” said Shawn Gensch, evp/chief customer officer. “We are reminding customers to make the most of every day and every occasion by bringing together all the looks and products they love at prices that feel like a win. With carefully curated products that inspire new ideas, the perfect holiday begins at J.C. Penney.”