J.C. Penney Launches Dorm Shops

While students across the country are prepping for summer, J.C. Penney already has its sights set on the back-to-school/college selling season with the launch of dorm shops.

Debuting in 500 stores nationwide, the new shops will feature a curated selection of bedding, bath and home décor products. The 400-square-foot shops will also offer mini refrigerators, microwaves, portable air conditioning units, expanded storage solutions and Packard Bell laptops. An extended selection of dorm products is also available at JCPenney.com.

“It is estimated that parents and students will spend more than $6 billion on dorm furnishings this summer,” said John Tighe, evp/chief merchant for J.C. Penney. “J.C. Penney is focused on driving performance and capturing a significant share of this business by expanding the breadth of our dorm offerings to include new categories, such as microwaves and compact refrigerators, available in stores and online.”

Products ordered through J.C. Penney’s website are able to be shipped directly to the nearest J.C. Penney store. The retailer has also expanded its same-day store pickup solution to all stores to allow parents to purchase items online and have the student pick up the order just a few hours later at their local J.C. Penney store.