J.C. Penney Names Grebstein Chief Marketing Officer

J.C. Penney has named Marci Grebstein as the company’s executive vice president, chief marketing officer, effective in June.

She brings more than 20 years of retail marketing experience overseeing advertising campaigns, brand positioning, market analysis and digital strategies designed to enhance brand awareness and accelerate revenue growth. Grebstein will report to J.C Penney chairman and CEO, Marvin Ellison.

“As we focus on enhancing our Home Refresh strategy, better-utilizing customer data and optimizing our omnichannel capabilities, her broad retail expertise will be invaluable as we seek to differentiate our business through strategic marketing initiatives that will entice new and loyal customers to choose J.C. Penney for their homes and families,” said Ellison.

Grebstein most recently served as chief marketing officer for Lowe’s, driving an integrated and data-driven omnichannel marketing approach to build customer loyalty and position the company for continued growth. Prior to her role as chief marketing officer, she served as vp/advertising for the retailer, leading the development and execution of Lowe`s overall advertising strategy.

Prior to Lowe’s, Grebstein has also worked for Food Lion of Delhaize America and spent 16 years at Staples, holding positions of increasing responsibility to include vp/business-to-business marketing and e-commerce.