J.C. Penney Names Wilson SVP/Planning And Allocation

J.C. Penney has named Laurie Wilson, a senior executive with more than 25 years of experience in planning and allocation, merchandise, finance, pricing, operations and strategy, as svp/planning and allocation and pricing.

She will join the company on October 28, reporting to Michelle Wlazlo, evp/chief merchant. Wilson replaces John Welling, who stepped down in August.

Wilson joins the company from LW Associates, a consulting practice, where she served as president and CEO. Prior to LW Associates, Wilson spent the majority of her retail career at Macy’s and Federated Department Stores. She joined Federated in 1994 and was promoted into several roles of increasing responsibility across planning, merchandise information systems, financial planning and operations, merchandise and financial planning and allocation. She ultimately served as evp/business strategy for Macy’s and Macys.com.

“Laurie is a highly esteemed and accomplished retail industry veteran and an expert in implementing transformational and foundational strategies to serve today’s customer digitally and in-store,” said Wlazlo. “Her extensive experience in planning and allocation, merchandising, pricing and operations will play a significant role as we focus on restoring disciplines required to enhance inventory management, lower our cost of goods sold and restore growth in a sustainable and profitable manner.”