J.C. Penney Reinforces Executive Team

J.C. Penney has appointed six vice presidents to its executive team, rounding out its business development, marketing and merchandising operations.

“We continue to build a strong and talented team of leaders at J.C. Penney who will champion us through our Plan for Renewal,” said Jill Soltau, CEO, J.C. Penney. “These appointments ensure we are set up for success as we work tirelessly to drive traffic, fuel growth, and provide our customers with compelling merchandise and engaging, shared experiences at every touchpoint.”

Wendy Santana joins the company as vp/business development. In this role, Santana will identify and oversee partnerships and strategic business initiatives. She joins the company after 20 years at Li & Fung – LF Americas/Oxford Collections, where she most recently served as executive vice president. Santana reports to Truett Horne, svp/chief transformation officer.

Rounding out the senior marketing team under Shawn Gensch, evp/chief customer officer, are Jill Feldman, vp/marketing, and Roger Worak, vp/customer engagement and insights. Feldman and Worak join fellow vice presidents Dan Matarelli, vp/digital marketing, who recently served as director of digital marketing at Sprouts Farmers Market, and Robin Beuthin, vp/creative marketing. Beuthin joined the retailer from The Walt Disney Company, where she was vp/retail brand and creative.

Feldman brings more than 15 years of marketing and merchandising experience to the company, including brand strategy, marketing planning, e-commerce, media, CRM, product management, and five years of buying experience. She will lead promotional planning, including brand, category, and product storytelling. Feldman spent 11 years at Famous Footwear, most recently serving as vp/marketing and brand strategy.

Worak is a digital marketing and technology executive with over 20 years of experience across categories and industries. In his role, he will lead all direct marketing, strategy, and customer initiatives to identify insights that drive the business forward. Worak joins the company from Front Burner Brands, Inc., where he was vp/digital engagement following his role as senior director of digital marketing, CRM, and loyalty at Hard Rock International.

In addition, Jeff Csuy joins the company as vp/merchandise strategy and operations. In this role, Csuy will drive growth by leading the implementation of digital and physical merchandise strategies and initiatives, while partnering with leadership to ensure cross-divisional alignment. He joins from Joann Stores, where he most recently served as svp/merchandising for sewing, everyday home, education, and services. Csuy reports to Michelle Wlazlo, evp/chief merchant.